When it comes to your blog, branding should be of the highest priority. Potential clients always have options, as there are many alternatives in the marketplace today. If you make money by selling advertisements, your brand will help attract advertisers. If you sell services, then your brand will help you qualify and generate leads.
Even if making money is not in the plans for your blog, building a brand will help bring in more traffic and readership! Therefore, it is important to start focusing on building your brand. If you never thought about this, the time to start is now.
Get Started
Here are a few pointers to help lead you in the right direction.
- State the Facts
As a blog, the articles we write form the foundation in which our brand is based on. It is crucial that we state the facts and not guess. Readers will quickly spot the bloggers who know the facts versus the ones that just type without reference.
- Show Consistency
Eventually, there will be readers who follow your blog. Show integrity and consistency by continually giving messages that don’t conflict with each other. If the writing and mindset changes from article to article, it is impossible for people to build trust.
- Be Unique
Be it the blog design, advices written or delivery method, there should be a level of uniqueness in your blog. As I said earlier, there are alternatives out there. Don’t just aim to be a “me too” blog.
- Better to be Interesting to Some than Mediocre to Everyone.
In order for people to come back, there should be a reason to come back. Don’t try to tailor to everyone because it is impossible. Instead, make sure that there are people who will love your blog so you can capture those readers. Give people a reason to come back, even if it’s at the expense of some others.
Read: 10 Things to Consider Before Jumping on the Making Money Online
- Be Coherent
At the end of the day, it is a blog you are writing on. Although you don’t need to be an English major, your readers will need to be able to understand your writing. Once you are done writing the article. At least read it over once to make sure it is understandable by someone other than you.
It is also not a bad idea to ask someone else to read your article and then tell you what the article is about. This will give you insight into how someone else perceives your article for you to make changes if necessary.
- Be Yourself
Not that it is impossible, but it is too hard to pretend to be someone else. Your articles should reflect your true feelings and beliefs in topics you write about.
Read: Money or, Passion, What Should Be The Blogger's Choice?
Read: Money or, Passion, What Should Be The Blogger's Choice?
One Last Thing to Note
Be patient with brand building as it is a long (in fact never ending) journey. Keep the above points in mind and your brand will be developed, traffic will come and money will be made.
